Pragovka is a favorite among car brands

Pragovka has recently become a popular destination for car enthusiasts. Thanks to its industrial character, unique atmosphere, and flexible spaces, it provides the perfect backdrop for presenting new cars and brands that want to offer visitors more than just a static display.

In the spring, Pragovka was filled with lovers of classic cars. Hall 19 hosted a gathering of iconic Porsche 911 models as part of the WERK 911 event. You can read more about this successful event here.

During September, the new premium SUV model OMODA 9 was officially introduced here. The carmaker presented it in grand style, with music, a fashion performance, and test drives. The modern vehicles set against the industrial space created an unforgettable visual impression and atmosphere.

Shortly afterward, the Art of Volvo event took place, where the new electric sedan Volvo ES90 was unveiled to the public for the first time. The event uniquely combined automotive design with visual art and transformed the Pragovka space into an interactive gallery. Visitors could explore not only the vehicle but also installations by Czech artists, who are also Volvo ambassadors, reflecting the brand’s values such as technology, balance, and nature.

Most recently, we welcomed the presentation of a new vehicle from the Shineray brand intended for the Czech market, specifically the SWM G1 model. Visitors had the chance not only to view the car in our space but also to sit behind the wheel, test its comfort, and ask any questions they had.

We are very happy that brands choose Pragovka for their premieres. And we look forward to everything else we will experience here together.